Services: Campaign Development, Copywriting, Creative Direction

Georgia Power asked Octagon to create a campaign that highlighted fans doing good in their local communities. What would traditionally come to life via radio and OOH became a 360 degree campaign that changed how Georgia Power talks to fans.

The campaign was built around the message of Power Forward - speaking to how Georgia Power and fans both help power communities forward. To bring the idea of fan energy to life in-stadium, we used cutting edge technology to calculate and visualize how much sonic energy fans were creating when cheering for their team. This gamified the stadium experience, incentivizing fans to beat last game’s score and create more energy for their team.