GAMEDAY GAMEPLANS
Coach Saban Enters the Chat
In 2024, College GameDay underwent some major changes, adding Nick Saban and Pat McAfee to the desk while college football conyinued to adapt to NIL, transfer portal, and an expanded playoff.
With Coach Saban in the mix, we built our social content around “GameDay Gameplans”, showing how these guys get everything done at home in time for kickoff.
Role: Campaign Development, Copywriting, Creative Direction