Introducing fans to NBA draftees through their favorite music.

Role: Concept Development and Copywriting, Scripting, Creative Direction.

To gain ground among NBA fans, JBL wanted a simple, cinematic way to connect their brand to some of the league’s most exciting rising talent. this was the inspiration behind “Pulse of the Draft” – short vignettes where draftees shared the music that inspired them growing up and on their journey to the NBA.