JBL Fest
Turning up the volume in Vegas.
Role: Copywriting, Experiential Development and Direction.
The headphones space is crowded with companies like Beats, Google, and Apple that leverage big-name celebrity endorsements to gain cultural relevancy. While JBL has been around much longer than these companies, they are somewhat of challenger brand. To solve this, they wanted to create a single week they could own - a celebration of their brand and the musicians that love their products.
The result was JBL Fest: a weekend that’s part music festival, part technology showcase, and part hospitality experience. Back in 2022 after a 3 yer hiatus, JBL fest brought together some of the biggest names in music to give JBL an ownable moment.
