League of Legends World Championships

The League of Legends World Championships is an annual tournament that brings together the best teams to crown a champion in the biggest e-sport in the world.

MasterCard was an early adopter of e-sports, and has gained global recognition amongst League of Legends fans by going all-in at “Worlds”. As their experiential agency, we create all of their on-site programming and supporting content.

The center of it all is the MasterCard Nexus, a giant space where fans can meet their favorite athletes, immerse themselves in League of Legends, and purchase merchandise.

Creating the home base for gamers from all over the world

Role: Experiential Concept & Development