Re-interviewing execs for their job to uncover qualified insights from overqualified candidates.

Services: Concept Development, Concept Copy, Episode Scripting & Directing

When LinkedIn approached Octagon for a content concept that would reach their most time-starved customers (top talent execs), I knew a podcast was the right approach. This audience squeezes in content consumption whenever they can, during exercise or commuting, so the content had to be screen optional.

Next, I developed a format around the core of the job search experience: the job interview. 30 minutes to prove you’re the right person for the job. We re-interviewed some of the top talent and HR executives in the world for their current role, giving us a narrative device that efficiently gets to the heart of their experience and insights.