Services: Copywriting and Scripting, Concept Development, Creative Direction

As a sponsor of the Indianapolis little 500 bike race, Delta wanted to use the platform to make an impact that would last long after the event ended. To accomplish this we teamed up with Girls Inc., a non-profit dedicated to enriching girls lives and giving them the confidence and resources to be successful. Volunteers helped build a band new bike for each member of the Indiana Girls Inc. chapter, and we told the story through a cinematic piece of short form content that would be Webby nominated for best individual short.