Few people travel more than professional athletes. Pro baseball players board over 100 flights a year traveling to away games, almost all of them operated by Delta Air Lines. This got us wondering: where do athlete’s eat, shop, and stay when they are on the road? What makes them feel at home, even when they’re away?

To answer that question, and give fans an inside look at how their favorite athlete’s travel we created “Home & Away: The Athlete’s Travel Guide”. We curated the favorite restaurants, shops, gyms, and other businesses for Delta’s ambassador athletes in both home and away markets - creating video, photo, and editorial content that let them share with fans why they picked each.

Each travel guide was added to an evergreen Home and Away website and shared on athlete and brand social channels when their team actually traveled to the away market - allowing traveling fans to follow along in real time.

Over 80% of business featured were BIPOC or women-owned - giving these small businesses endorsements from some of the top athletes on earth.