Evolving the yellow border for a new generation.

Services: Concept Copywriting and Scripting, IP Creative Development, Project & Pipeline Management, Short Form Adaptation, Video Editing, Panel Representation

Role: Manager, Creative Development - National Geographic Studios

Growing up, reading National Geographic each month opened my eyes to the power of storytelling and the magic of our world. When I joined the company as Creative Development manager, the 125 year old brand was at a crossroads, working to find their place in a new digital-led media ecosystem.

Our challenge was to develop IP that viewers would seek out in an oversaturated market, as well as create and adapt formats for a millennial audience. At first, this meant overhauling the development pipeline and work OS to make the creative process more collaborative across silos, allowing us to develop 360 degree properties that extend beyond the TV screen. This resulted in a 300% YoY increase of content hours green-lit.

This role also took on creative facets of development including concept and script writing, brainstorming, building decks, editing sizzles, and representing NG Studios on panels.