The world's first exploration based music festival
Services: Concept Writing & Creative Development, Sizzle Editing
Role: Freelance
To celebrate the 150th anniversary of the National Park Service, National Geographic asked me to develop a concept that would merge their renowned storytelling with some of the world’s biggest musical acts to create a live experience in the National Parks. The result was National Anthems, the world’s first music and exploration festival.
THE IDEA
My mission was to create an experience that shared the awe of our National Parks with their next generation of protectors. We developed groundbreaking concepts like impact based admission, the world’s first sustainability seal for experiences, and a new approach to the music festival experience that required attendees to explore and discover the stages.
THE RESULT
While ultimately this project remained in the development phase, I’m incredibly proud of the ambition and possibilities explored.