Building with LEGO to launch the biggest game of the year.

Services: Concept Copywriting and Development, Creative Direction

To support the launch of a game as anticipated as Horizon: Forbidden West, we knew our partnerships would need to be equally buzz-worthy.

To do this we partnered with LEGO to create a special edition set featuring the game’s main character, Aloy, and it’s most iconic machine: The Tallneck. To spread the news, we created a piece of social content that re-created Aloy’s first in-game encounter with the Tallneck using the set. After our content become the top trending story on reddit, the set sold out within hours.