Building a stadium-sized map to showcase Delta's network.

Services: Concept Development, Copywriting, Creative Direction

When Delta asked us to utilize their Atlanta United partnership to showcase their massive flight network out of Atlanta, we knew we needed to do something big to match the city’s passion for the team. So we converted Mercedes Benz Stadium into a soccer version of topgolf, building out a world map that spanned the entire pitch with goals in key Delta destinations. Utilization of the stadium’s halo boards and LED ribbons completed the venue takeover.

We then invited 200 fans to kick towards whatever destination they wanted to visit most. if they scored a goal, they received 2 round trip tickets to that destination. Select players joined to assist with the kicks and content was created to spread reach across Atlanta.